CONTEXT OF PRACTICE. Harvard style referencing

Bullmore J. (2003) 'More Bull More', Oxfordshire, World Advertising Research Centre.

Dyer G. (1986) 'Advertising as communication', London, Routledge.

Pratkanis A. & Aronson E. (2002) 'Age of propaganda. The everyday use and abuse of persuasion', revised edition, New York, Owl Books.

Robinson J. (1999) 'The manipulators. Unmasking the hidden persuaders', London, Pocket Books.


Stoklossa U. (2007) 'Advertising: new techniques for visual seduction', New York, Thames & Hudson