1. What skills have You developed throughout this module and how effectively do you think you have applied them?
I have learned to listen more and evaluate in a more critical way. I started reading a lot and become more curious about the contextual part of designs and things I see or experience. I feel that this gave me a stronger understanding of the topics I am interested in such as Advertising. I have become more aware of what the dissertation is about and how I should start getting ready for it. I have learned to make the cover of a book on my own, so called home/studio mock up.
2. What approaches to/methods of design production have you developed and how have they informed your design development process?
I learned to work in a faster pace and try and find a link between the contextual and practical. I have learned to mock things up better and use the facilities that college provides.
3. What strengths can you identify in your work and how have/will you capitalise on them?
I think my visual presentation has definitely improved so I will try to keep my finished well prepared and ready to put together.
4. What weaknesses can you identify in your work and how will you address these in the future?
I still don't have good writing skills, I actually think that they are terrible but hopefully I will improve next year. I am really bad at blogging and do need to work on that skill. I need to start digitizing my lecture notes to make my life easier.
5. Identify five things that you will do differently next time and what do you expect to gain from doing these?
1. Set myself deadlines so my time management would be clearer.
2. Meet deadlines and make my own life easier
3. Make a decision and stick with it, I kept changing my ideas. If I wouldn’t have keep changing the I would have probably ended up with a better design quality
Attendance 3
Punctuality 4
Motivation 2
Commitment 3
Quantity of work produced 2
Quality of work produced 3
Contribution to the group 5
Wednesday, 15 May 2013
Tuesday, 14 May 2013
Monday, 13 May 2013
Sunday, 12 May 2013
FINAL ESSAY DRAFT AND PLAN
Topics to explore:
- Golden age of advertising (comparte the 60/70’s to now)
-mad man
- World war 2 advertising in comparison to the big corporate giants now (the same or different)
- Advertising PEACE or WAR (world war 2, the cold war)
- War in (within) advertising
- pepsi vs. coca cola
- adbusters vs ads
- apple vs microsoft
- world war II: Allies vs Axis
- bite and tele2
- what about add companies that work for both sides? (like pepsi and coke)
- are there any rules (ethical, moral)?
- what about add companies? are there fights between them?
A University Brief to promote the upcoming bimonthly exhibition in the graphic design department. Created and run by students. The lucky 7 competition winners will be exhibited in Leeds College of Art GD department, the topics will be chosen by the tutors (unknowned). Our task was to create an A2 poster promoting the up-coming exhibition space.
QUESTION: Has the golden age of advertising passed or is it just a beginning?
First paragraph.
Why is 60’s and early 70’s thought to be the golden age of advertising?
First paragraph.
Why is 60’s and early 70’s thought to be the golden age of advertising?
- ‘Mad men’ (the one man genious)
- Less limitations/one platform
- Idea driven and age of great copywriting
- Ad agencies had absolute control
The golden age of advertising is said to be the 1960’s-1970’s because of the creative revolution though there are many different opinions that it might have been the 50’s or some say that it might be right now when technology has changed the way we see the world, the way we communicate and even the way we handle our daily lives. Others say that advertising is dying just because we are being bombarded by unnecessary commercials on TV and online doesn’t mean that there are none of the good advertising out there. So can we actually determine when the golden age was and why it was at that point and time? For once lets look and analyze at each decades positives and negatives in advertising.
-Why 1960’s?
The 1960’s and early 70’s is thought to be the golden age of advertising and as much as we would like to think that it is a creative revolution stimulated by genius creative minds as nothing before - we might underestimate the power of circumstances? There is more to advertising than just plain images, in order to understand the power and how effective or different it was in the times - there is a crucial importance to understand the times and the history. Was the 1960’s the best time for a creative revolution ? Of course, with the help of President Kennedy and his economy growth plan things improved vastly in U.S.. In early 1963 inflation was stable, corporate profits were at a record high, and the stock market had rebounded, but unemployment was still too high at 5.7 percent. (http://elcoushistory.tripod.com/economics1960.html) With the corporate sales increasing and new busnisses starting off the competition has becom dense and advertising was needed more than ever before. The modern days brought revolution in the way people shopped and ate, there were also new forms of entertainment and a loads of new big brands launched off. The circumstances were perfect for advertising to flourish.The media platforms might have been limiting (compared to nowadays) and the ad agencies provided not only the ads but the spaces for the advertisements bought from the publishers of magazines and newspapers (‘The real mad men’). Only from 1969 George P. Rowell released the first comprehensive guide to media rates, that changed the game for the advertising agencies they started depending on the creative side more than before. Which launched off the platform for great creative minds and copywriters. A huge contribution of 60’s being called the creative revolution was the sexy, brave and outrageous lifestyle conveyed into ads and running alongside within the agencies. The way we perceive the 1960’s as the golden age of advertising might be because of the public figures that came from that age such as George Lois, Roger Sterling and many other advertising giants that hit the world in 1960’s. It might be one of the consequences of having more individualism and more structure in ad agencies.The ownership of idea was clearer than it is right now as Matt Nelson from Tribal DDB claims ‘every member of our team is creative and we believe a good idea can come from anywhere’.That means that there is less ownership over idea because the ideas are shared and changed and developed by many people. ‘The business of advertising wasn’t without it’s principles and principled people’ (‘The real mad man’) such said explains the character and one man drive in those times. Maybe there was more of a personal opinion included more than in the 21st century where there is more of collaboration and compromise not only within the creative team but clients as well. In the 60’s People were looking for heroes, they were looking for people that would tell them what to do so there were people that would happily do that.
- Is it really 1960’s or 50’s as well? Cigarette ads
There appears to be more than one controversion about the golden age of advertising being 1960’s as the TV series ‘Mad Men’ appear to made the whole nation believe. Some ad giants believe that 1950’s was that golden age because of the absolutely amazing and genius (might not be good but still brilliant) cigarette advertising methods. Tobacco advertising was banned in mid 60’s in UK, beginning of 70’s in US and only early 90’s in whole Europe. (wikipedia) As strange as it may seem but the most recognizable and memorable cigarette advert ‘The Marlboro man’ even for the generations to come that were non existent in that time when the adverts were lunched know ‘Marlboro Man’. The Marlboro man campaign created by Leo Burnett became national in 1955 and increased Marlboro sales up to $5 billion and kept increasing each year until 1964, the company revived the cowboy but this time he was in mythical Marlboro Country by the time TV ads were banned in 1971 (US), Leo Burnett launched a printed version of the campaign and in 1971 Marlboro cigarettes became the no.1 cigarette brand in the world.(http://adage.com/article/special-report-the-advertising-century/marlboro-man/140170/) The cigarette compaign was based around the idea of a free American iconic man, there was power,passion and control reflected in one iconis advertisement, even when the cigarette comercials were band the Marlboro man stayed in peoples mind for decades. Now we have more limitations and that not only includes Tobacco. Some commercials can only be shown after a certain hour, there are considerations to ban ads that are directed to children. Maybe all these limitations tho done for a purpose but limit creativity. Just recently a poster promoting an energy drink called ‘pussy’ was baned. The ad campaign, which used the strapline "The drink's pure, it's your mind that's the problem" alongside the word "pussy" in large type, attracted almost 160 complaints to the Advertising Standards Authority and later on was banned. That has happened in early days as well. In 1974, the U.S. Department of justice brought an artistic lawsuit over the campaign ‘Reach out and touch someone’ where they used a wordplay with the word ‘Hello’ and ‘Halo’. Later in the year the adverts got even more provocative and disturbing when added a mother that has just received a call from her dead son.
There appears to be more than one controversion about the golden age of advertising being 1960’s as the TV series ‘Mad Men’ appear to made the whole nation believe. Some ad giants believe that 1950’s was that golden age because of the absolutely amazing and genius (might not be good but still brilliant) cigarette advertising methods. Tobacco advertising was banned in mid 60’s in UK, beginning of 70’s in US and only early 90’s in whole Europe. (wikipedia) As strange as it may seem but the most recognizable and memorable cigarette advert ‘The Marlboro man’ even for the generations to come that were non existent in that time when the adverts were lunched know ‘Marlboro Man’. The Marlboro man campaign created by Leo Burnett became national in 1955 and increased Marlboro sales up to $5 billion and kept increasing each year until 1964, the company revived the cowboy but this time he was in mythical Marlboro Country by the time TV ads were banned in 1971 (US), Leo Burnett launched a printed version of the campaign and in 1971 Marlboro cigarettes became the no.1 cigarette brand in the world.(http://adage.com/article/special-report-the-advertising-century/marlboro-man/140170/) The cigarette compaign was based around the idea of a free American iconic man, there was power,passion and control reflected in one iconis advertisement, even when the cigarette comercials were band the Marlboro man stayed in peoples mind for decades. Now we have more limitations and that not only includes Tobacco. Some commercials can only be shown after a certain hour, there are considerations to ban ads that are directed to children. Maybe all these limitations tho done for a purpose but limit creativity. Just recently a poster promoting an energy drink called ‘pussy’ was baned. The ad campaign, which used the strapline "The drink's pure, it's your mind that's the problem" alongside the word "pussy" in large type, attracted almost 160 complaints to the Advertising Standards Authority and later on was banned. That has happened in early days as well. In 1974, the U.S. Department of justice brought an artistic lawsuit over the campaign ‘Reach out and touch someone’ where they used a wordplay with the word ‘Hello’ and ‘Halo’. Later in the year the adverts got even more provocative and disturbing when added a mother that has just received a call from her dead son.
-Maybe the golden age is now?
Considering the amount of media that we have right now and the technological development me might be living in the golden age of advertising right now. Though it might seem that there are more restrictions and the ad world is run more through the client needs rather than the creativity and still there are viral and worldwide adds that are being released every day. The advertising agencies have developed in the most interesting and unexpected ways. starting from the roles of workers and ending in approaches or methods that are being used. MATT NELSON a member on DDB (well known advertising agency) says that ‘at Tribal DDB, every member of our team is creative and we believe a good idea can come from anywhere. Everyone’s a little bit of a strategist, account manager, new business person - yet each of us has our own specialized role based on an area of expertise. We work together, not in silos.’ (http://www.fastcompany.com/1825591/forget-mad-men-now-golden-era-advertising) Which just proves the point raised before that the clearity and ownership (in 1960’s) of idea has disaperaded within the agancy (21st cent), nevertheless there are still some companies taht are knowned because of their art directors and yet no one like Leo Burnett or George Lois. Not only the structure in the agencies have changed but ranks and age perception as well when in 1960’s there were a lot of possibility for young talent to shine and develop nowadays we rarely see it, there is this cursed word called ‘experience’ that everyone is looking for and no-one provides. In 1960’s there was youth movement on the go, there were a lot of talented young and motivated people and though there still is young talented people but the way the industry and society perceives yong (mid 20’s) people nowadays is different from what it was in mid 60’s. Not only that but the consumer from 50’s/60’s has changed so much as Dan Wieden said in his interview for ‘2020 vision’ that the new generation of consumers are not going to sit there and except the products and messaging. They want to be part of the action and if the clients are smart they have to understand that they are not the president of communication system that they are one person in communication with millions of people so they have to listen. D.Wieden also raises the question of interaction and how new media is used in advertising, he explains that in order for the idea to work it has to be well delivered through a range of media. The problem with that is that consumers have developed their tastes and there are more of a target audience in the 21’s century, the only doubt about the advertising being the golden age now is that it’s everywhere and there is a lot of bad annoying advertisement everywhere in the mid 60’s people were bombarded with disturbing TV ads and didn’t appreciate that as well, so even in the so called and believed to be ‘golden age of advertising’ consumers were annoyed with some of the booming adverts as it is now just through many media sources. Although there is a change that is presumed to happen because those annoying bombarding adverts on TV are being more and more proved to be useless and ineffective. Presumably we are looking to a brighter disturbing ad-free times as soon as the clients understand the changes and except them or agencies take responsibility for their own creations. Funny enough this type of ‘annoying’ advertising was found in the 60’s as well ‘Times’ wrote that ‘the average american is now exposed to 10,000 TV commercials a year. As the number increases so do admen’s worries about ‘overexposure’.’ Rosser Reeves (an ad man in 1960’s) was the antiChrist of aoying adverts one was created on purposely to annoy people to the point they would get a headache and the ad for Anacin was just that, obviously it worked because the sales increased. So the same problem existed in both eras.
- lets look at some brands:
Coca-cola has been always known for amazing advertising through centuries let’s take a look how much better or maybe not the ad’s of the 50’s/ 60's/ 70’s and 21st century are and have been and try to figure out when was the golden age of advertising thought this brand's advertising companies . In the 1950’s Asa Candler (the time president of Coca-Cola company) had an idea to promote coca cola as the drink for a break and refreshments that applied really well for the target audience who were mainly everyone who were working to rebuild the economy. ‘Work refreshed’ was the slogan for that company and at times it was received successfully. They delivered the message well through a range of different contexts.In the 60’s the times were overtaken by the vorries of the Vietnam war and Free love period in which Coke contained the same message as in the 60’s though they included some jingles “Things go better with Coke’. There were a lot of celebrities involved in the campaign and it worked out on Coke’s favour and they celebrated another decade of success. In the late 1969, Coke came up with the slogan "The Real Thing." To go along with this slogan was a 1971 ad featuring a diverse group of young people.
Considering the amount of media that we have right now and the technological development me might be living in the golden age of advertising right now. Though it might seem that there are more restrictions and the ad world is run more through the client needs rather than the creativity and still there are viral and worldwide adds that are being released every day. The advertising agencies have developed in the most interesting and unexpected ways. starting from the roles of workers and ending in approaches or methods that are being used. MATT NELSON a member on DDB (well known advertising agency) says that ‘at Tribal DDB, every member of our team is creative and we believe a good idea can come from anywhere. Everyone’s a little bit of a strategist, account manager, new business person - yet each of us has our own specialized role based on an area of expertise. We work together, not in silos.’ (http://www.fastcompany.com/1825591/forget-mad-men-now-golden-era-advertising) Which just proves the point raised before that the clearity and ownership (in 1960’s) of idea has disaperaded within the agancy (21st cent), nevertheless there are still some companies taht are knowned because of their art directors and yet no one like Leo Burnett or George Lois. Not only the structure in the agencies have changed but ranks and age perception as well when in 1960’s there were a lot of possibility for young talent to shine and develop nowadays we rarely see it, there is this cursed word called ‘experience’ that everyone is looking for and no-one provides. In 1960’s there was youth movement on the go, there were a lot of talented young and motivated people and though there still is young talented people but the way the industry and society perceives yong (mid 20’s) people nowadays is different from what it was in mid 60’s. Not only that but the consumer from 50’s/60’s has changed so much as Dan Wieden said in his interview for ‘2020 vision’ that the new generation of consumers are not going to sit there and except the products and messaging. They want to be part of the action and if the clients are smart they have to understand that they are not the president of communication system that they are one person in communication with millions of people so they have to listen. D.Wieden also raises the question of interaction and how new media is used in advertising, he explains that in order for the idea to work it has to be well delivered through a range of media. The problem with that is that consumers have developed their tastes and there are more of a target audience in the 21’s century, the only doubt about the advertising being the golden age now is that it’s everywhere and there is a lot of bad annoying advertisement everywhere in the mid 60’s people were bombarded with disturbing TV ads and didn’t appreciate that as well, so even in the so called and believed to be ‘golden age of advertising’ consumers were annoyed with some of the booming adverts as it is now just through many media sources. Although there is a change that is presumed to happen because those annoying bombarding adverts on TV are being more and more proved to be useless and ineffective. Presumably we are looking to a brighter disturbing ad-free times as soon as the clients understand the changes and except them or agencies take responsibility for their own creations. Funny enough this type of ‘annoying’ advertising was found in the 60’s as well ‘Times’ wrote that ‘the average american is now exposed to 10,000 TV commercials a year. As the number increases so do admen’s worries about ‘overexposure’.’ Rosser Reeves (an ad man in 1960’s) was the antiChrist of aoying adverts one was created on purposely to annoy people to the point they would get a headache and the ad for Anacin was just that, obviously it worked because the sales increased. So the same problem existed in both eras.
- lets look at some brands:
Coca-cola has been always known for amazing advertising through centuries let’s take a look how much better or maybe not the ad’s of the 50’s/ 60's/ 70’s and 21st century are and have been and try to figure out when was the golden age of advertising thought this brand's advertising companies . In the 1950’s Asa Candler (the time president of Coca-Cola company) had an idea to promote coca cola as the drink for a break and refreshments that applied really well for the target audience who were mainly everyone who were working to rebuild the economy. ‘Work refreshed’ was the slogan for that company and at times it was received successfully. They delivered the message well through a range of different contexts.In the 60’s the times were overtaken by the vorries of the Vietnam war and Free love period in which Coke contained the same message as in the 60’s though they included some jingles “Things go better with Coke’. There were a lot of celebrities involved in the campaign and it worked out on Coke’s favour and they celebrated another decade of success. In the late 1969, Coke came up with the slogan "The Real Thing." To go along with this slogan was a 1971 ad featuring a diverse group of young people.
The ad is recognized by many people. It was filmed on an Italian hillside, and all of the people are singing a familiar songs: "I'd like to teach the world to sing in perfect harmony/I'd like to buy the world a Coke and keep it company."This ad held the ideals that Coke ads from years before have held. It had a world appeal, and it associated Coke with friendship.In 2013 Coka Cola once again hit the world with a paowerful compaign, simple concept as sharing they turned into a massive obsession trough social media and real life experiance proving that now more than ever the consumers involement in the action is crutial. ‘Share a Coke’ campaign included the logo on the cans/bottles changed into popular name, shaking up the world to share the bottle with the person that the name is on. From the very launch of the campaign the acceptance was more than successful. The one thing that Coke has never forgotten was the world appeal and the awareness of of events in the world, that makes all of their advertising campaigns successful leaving us again with the same question. When was the golden ag, or maybe it never passed?
In 1960’s the coca-cola company developed a new campaign and not only the campaign was new but the advertising company as well, after 50 years of collaboration with A’Darcy the coca-cola company changed to McCann-Erickson. (http://www.classicpopicons.com/pop-legends-say-things-go-better-with-coke/) The new copaing was developed and 1960’s became “Things Go Better with Coke”. For this campaign, there was a number and quality of ads produced, and the number of top music stars involved. this time the coca-cola not only delivered the message through a range of different contexts but every possible media for those times involving radio, TV, print and music production. Again big hit for the company that even in those days used the best of what they had.
The upcoming generation might call the 21st century the golden age of advertising while we think it was the 50-70’s. There is no way to determine on which era was better in advertising because they were all different technologically, economically and politically. There apparently seems a consistency of ‘bad’ advertising through all the decades, the problem of repetitive and disruptive advertising has existed in any age of advertising, even more in the 21’s century because advertising has become more available than ever but seemingly there is a change comin this way as Dan Wieden predicts, he also predicts the return of great advertising which as is happening right now. There has been many theories stating that different times of period was the ‘golden age’ of advertising many of which were to believed to be the 50’s, 60’s and 70’s but many advertisers believe the ‘golden age’ to be NOW. It is left for us to be the judges of when the golden age really was or is.As a consideration I am going to quote ‘Midnight in Paris’ ‘Nostalgia is denial - denial of the painful present... the name for this denial is golden age thinking - the erroneous notion that a different time period is better than the one ones living in - its a flaw in the romantic imagination of those people who find it difficult to cope with the present.’
Tuesday, 7 May 2013
Thursday, 2 May 2013
POSTER BRIEF.
the sketch for one of the final ideas
that's the digitalised version
So I came to this point where I tried to make this idea work, but than I realized that the poster would only work if it was horizontal, so I decided to go to plan b.
BLAN B.
these were the original images that I took
and than I made it into this and was quite happy with the final outcome, recently I've been working on hand-rendered typography that was influenced by James Victore.
Wednesday, 1 May 2013
COP. ESSAY. TRY 2. SPACE
analysis of human interaction/intervention with space
1. the overview of what space means in our daily life - speciality in human life/ lived space
- Bite Vilimaite ‘home’
- how we see our daily environment and do we notice the effect?
- does our environment affect who we are or do we build it up to represent who we are?
2. the ‘experience of space’
Intro:
The idea of ‘space’ has been a fundamental problem of contemporary philosophy for few decades now. It has been analyzed by many philosopher such as Heidegger, Bollnow, Durckheim and many others. It can be view in many medias, subjects and philosophies but the aim of this essay is to analyze the speciality in human life in comparison with Durckheim’s ‘ raised theory of ‘experienced space’. The home environment is the subject of interest in the essay and how it is formed by the individual and re-formed by another. In order to understand how person reacts to space and can be effected or manipulated in believing the effect of the space starts from understanding ‘space’ itself. Through looking into the philosophy behind everyday life experiences and the influences in the basic environment (or so called space) leads to understanding how installation or special art can create impact and intervention to the human mind. Can the ‘lived space’ define the person or does the person define the space? How can we manipulate our mind through using space in art installations and what effects it has on the individual?
First chapter. Home.
The idea of home as a space defining the mental and emotional picture of a persons life and sometimes even their personality first came through a form of a novel written by a lithuanian writer Vilimaite ‘home’. She has been well-known for her analyzes of human relationships and mental state through space and surroundings. The novel starts with a detailed description of a house and before the family is actually introduced through the detailed description the reader has already pictured the problems and mentality, social-status in society and relationship within the family.
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