OUGD501. RESUBMISSON. 60'S

I have readthis book and tho I found it interesting I didin't really use it in the essay, still for research purpose I put in some of the scaned pages.

OUGD501. RESUBMISSION. 60'S

OUGD501. RESUBMISSION. 70'S

OUGD501.RESUBMISSION. 70's THE LAST OF.

The 70's was different to the eras before. THere were more developed companies and new ones were still appearing. There was a lot of new entertainment and everything became more decorative

Imigary in printed advertisement started changing and people used drawn picture style photos less ofthen.

OUGD501. RFESUBMISSION. 70'S MORE CARS

Cars have changed a lot from the 50's they became smaller, more realiable and more docorative. Sports cars were still very popular and copywriters were still playing with the same ide of being free and young and fast.

Nomadic lifestyle have become popular by that time and photography was used more ofthen. 

OUGD501. RESUBMISSION. 70'S

Most of the great advertisement was aimed for mid 30's adults and it has become braver and better worded.

OUGD501.RESUBMISSION. 70'S CARS

This is probably my favourite car advert ever (even though I am vegetarian). It's smart and quite different from the usual 70's car adverts.

OUGD501. RESUBMISSION. 60'S RESEARCH

OUGD501.RESUBMISSION. 70'S ADS

OUGD501. RESUBMISSION. 70'S

OUGD501. RESUMBMISSION. 70'S RESEARCH.

The 70's book was very much the same as the 50's one so in the begining of the book there was a small description about the 70's market and how advertising adopted the times for it's own purposes. 

OUGD501. RESUBMISSION. LAST OF THE 50'S RESEARCH.

It was an era for great cigarette advertisement as well as washers and house sales. It was amazing the way they advertised cigarettes and how brave they were with it because of the lack of knoledge.

OUGD501. RESUBMISSION. 50'S. CARS

The 50's was known for a car sale increase and again thanks to the age of 'out with the old in with the new'.  All the cars were very futuristic and the main selling point was speed and the look. Rockets were used as the main graphic element in advertising, floating or spaceshuttle like. 

Cars were also a sign of your social status so advertisers used pictures of people in posh parties. 

Probably the greatest advertisement from that era was from Cadilalac.

OUGD501. RESUBMISSION. 50'S. ANALYZE AS I GO.

Cars became one of the biggest industries of the 50's. csrs were bellieved to show social staus and was a sign of who you were. therefor became a very competi. ive field. not only that it was a path to the future. car design became more futuristic and in general looked and was compared with space shutles and speed of light. the advertisers sold those traits and used them in developing copy for adverts 

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as in graphic design the simgbol of speed snd spsce craft  became very populsr in car and other adverts.