Thursday, 29 March 2012

COP. PRESENTATION. ADVERTISING. PERSUASION. SLOGANS.

So I started my research for the presentation and I am thinking to look into slogans because my essay was about advertising and persuasion - slogans do the both sides of this. If they good they are known even without the product being showed visualy. If You think 'Just do it" - You know it's nike. It's amazing how  slogans have the power to sell the product and spread throughout the world. So I want to look into slogans, I'm still not sure what the final piece might be. Maybe after doing some research I can come up with a way to do a publication or maybe posters, we'll see. 

So the first Thing i looked up was my essay and from there I looked at coca-cola, it seems that they really know why and how to use advertising that's why their one of the leading brands in the world. 


slogan is a memorable motto or phrase used in a politicalcommercialreligious, and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was anAnglicisation of the Scottish Gaelic sluagh-ghairm tanmay (sluagh "army", "host" + gairm "cry").[1] Slogans vary from the written and the visual to the chanted and the vulgar. Their simple rhetorical nature usually leaves little room for detail, and as such, they serve perhaps more as a social expression of unified purpose, rather than a projection for an intended audience.
Marketing slogans are often called taglines in the United States or straplines in the U.K. Europeans use the terms baselinessignaturesclaims or pay-offs.





1930′s to 1960′s

Coca-Cola is often credited for creating the image of the modern Santa Claus as an old, jolly and fat man in a red and white suit. Coca-Cola did invent the red-and-white jolly Santa during the 1930′s, the illustration done by Haddon Sundblom. Before Santa, pretty young women were used to endorse Coca-Cola.
The image of Coca-Cola Santa Claus appeared through their advertisements for three decades. Because of Coca-Cola advertising, the Santa Claus we all know and love today came into being. Before Coca-Cola’s Santa, the image of Santa is somewhat varied, he can be big, small, fat, elf-like, lovable, old, young, etc. He has worn all kinds of suits, even donning a priest’s robe or even huntsman animal skin.




End of 1960′s

Until the 1970′s most people enjoyed cola in ice cream parlors or the local soda fountain. The soda fountain counter was a place for socializing with other people. However, at this point in time the fountain was already declining in popularity as bottled drinks and commercialized fast food quickly rose to popularity. As you can see previously, until the 1960′s Coca-Cola advertising shows people holding their drink in a glass rather than the iconic bottle.
In 1969, They released their new advertising slogan ‘It’s the real thing.’ The campaign now centers on the Coca-Cola bottle itself.



http://www.thecoca-colacompany.com/ <---- even the website is so clever. When You go on the heading with the mouse from being black and white it becomes colourful. 









http://podcast.cbc.ca/mp3/podcasts/aop_20110604_69931.mp3 <--- a really good radio show about persuasion, advertising and slogans.

Slogans - Age of Persuasion

This week, the Age of Persuasion features an encore broadcast of "Slogans." The word comes from the Gaelic, "Slaugh Gairn" which means, "cry of the host." We’ll look at the greatest cries of all time, from "Finger Lickin’ Good" to "Just Do It" to the phrase "Always a Bridesmaid, Never a Bride" - which most people don’t know started as a slogan for Listerine. We’ll examine why a small collection of words can worth millions, and how those words stay stuck in our minds for decades.

Terry O'Reilly (born July 7, 1959 in SudburyOntario) is a Canadian broadcast producer and personality, best known as host of the CBC Radio One series O'Reilly on AdvertisingThe Age of Persuasion, and most recently Under the Influence. Both programs examined the cultural and sociological impact of advertising on modern life. He currently has a new show produced by Pirate Toronto and Pirate New York called Under the Influence. It runs weekly on CBC Radio 1.
Previously an advertising copywriter, O'Reilly launched his own radio and television advertising production company, Pirate Radio and Television, in 1990. Both of his CBC Radio series were independently produced for the network through Pirate. With his Age of Persuasion co-producer Mike Tennant, he published the book The Age of Persuasion: How Marketing Ate Our Culture in 2009.
http://en.wikipedia.org/wiki/Terry_O'Reilly_(broadcaster)



http://www.cbc.ca/undertheinfluence/ <--- a whole website about advertising, slogans and explaining how they are made and how they work.



Good ideas form the radio show:

Typographical mind set- it's thinking was based on the written word. - media guru Neil Postman.
It followed that the advertisers had to conveyed their brand promises with brief short phrases that stuck in consumers minds. Some of those phrases had even become a part of our culture. 

The advertising back was built on slogans. 

Slogans are not just catchy lines or rhyming jingles  they are very carefully worded and created to achieve specific goals.

Slogans that categorise, that explain, that give instructions, singing slogans and simple slogans, unsuitable/inappropriate slogans. 
Some good brands don't need slogans.

Slogan fixes the people on the brand and it's promise.
Slogan needs time and space to grow.

.

(in the show) talked about: 

"An apple a day keeps a doctor away"- FARMERS/Apple sellers
"When it rains it pours"
"Always a brides-mate never a bride"
"What a brand can do for You" - UPS
"Coke it it" - coke
"Yes We Can" - Obama
"Nothing sucks like electrolux" - electolux


http://thesurrealist.co.uk/slogan.cgi?word=anything <---- I think this might be the best thing I ever researched YET :> You can slogonize anything You can think of. Even Your name, but than it get's ridiculous:>

http://www.sloganizer.net/en/ <--- and another sloganizer, actually a nicer one as well.





There is also a really good article in CreativeReview Feb. about 20 best slogans.









http://www.famousquotes.me.uk/slogans/index.htm <--- another website about slogans.













Tuesday, 20 March 2012

CONTEXT OF PRACTICE. LECTURE NOTES. GRAFFITI. LECTURE 3











Lascaux




Kilroy was here 



Jon Naar



Jean-Michel Basquiat



John Fekner







TATS  CRU



Os Gémeos + Blu, Lisbon




123 KLAN





DESIGN PRINCIPLES. CATEGORISING. TOYS. WHAT IS A LINE?


1990 - 1999
  • Toy inventor H. Ty Warner begins to market understuffed plush beanbag toys called Beanie Babies.
  • Tickle Me Elmo hits stores, causing Christmas-shopping hordes to practically triple in size.
  • Furby (invented by Caleb Chung) is introduced by Tiger Electronics, and after finding out Furby invents languages, Furby was banned from the Pentagon, fueling even more interest in the gremlin-like creature.
  • Bass Fishing capitalizes on the growing national interest in the sport, and Radica's handheld game takes the nation by storm.
  • Build-A-Bear workshop introduces bears you can stuff yourself and the experiential marketing trend blossoms with Build-A-Bear stores across the country.
  • A new trading card game for teens, Magic the Gathering, from Wizards of the Coast, becomes an overnight success with competitive tournaments across the nation.
    the UK-born Teletubbies arrive in the U.S. and toddlers can't get enough of these over-sized plush characters with televisions embedded in their bellies.
  • The Leapfrog LeapPad reading system is launched and within two years, catapults to the top of the toy lists at every retailer in the nation, marking the first time an educational toy has achieved such success.
  • The Cranium Game is introduced exclusively at Starbucks, creating an overnight word-of-mouth success story. After 18 months, the game is the #1 item on Amazon.com for games and toys.
  • X-Concepts started a new craze for finger skateboards in April, 1999, and by year-end have amassed over $60 Million in sales.
  • By 1999, Pokemon grows the U.S. toys and games market by at least 10% in every category of toys it touches, positively impacting overall industry sales.






    Top 10
     90's toys:


    After looking at the time lines and histories of the toys, a lot of them weren't created in the 90's but they did get really popular in the 90's so I'm thinking to look trough my survey and count down the answers and make a time-line of the most popular toys in the 90's :> (that weren't created in the 90's) I think I need to work out the time-line idea, maybe change it because I think it needs change.  Maybe do a list of top 10 most popular toys in the 90's and compare it to the 20's most popular toys? That would make more sense though.

Thursday, 15 March 2012

DESIGN PRACTICE. RESEARCH. STAMPS


STAMP IT!


BRIEF

Produce a set of 4 postage stamps that effectively and creatively communicate a unique and informed
response to theRSA Postage Stamp Brief. You will also be required to produce the first day cover
packaging and design/propose any promotional material that you see as relevant to their release

Your response should generate interest in your subject as well as inform people about the content.
Background / Considerations

As a designer you have to become an instant expert, fan and enthusiast on any given subject. Fast and
 thorough research is key in order to find interesting, unique and useful information. You will need to
quickly understand the breadth of your subject before focussing on specific informed content.

Your response should aim to:

  • produce an innovative response that goes beyond conventional treatments and styles
  • look at recent       examples of innovation in stamp design
  • demonstrate originality of thought and approach based on sound research
  • a new, younger and more visually aware generation of stamp users and collectors.

The success of your designs will be judged on the following criteria:


  • Design craft –           does your solution look and feel the best it can? 
  • Ingenuity –                is it frugal with resources, is it surprising, and does it solve a
  •  problem? 
  • Insight –                    what need, gap or opportunity have you discovered and how? 
  • Communication –    is it easy to understand and does it inspire people? 
  • Social benefit –        how does it help society as a whole? 


stamp is a distinctive mark or impression made upon an object, a device used to make it, or a distinctive
sticker applied to an object. It may also include other vouchers or records with similar purposes.
Types of stamps, and
related subjects, include

http://en.wikipedia.org/wiki/Stamp









































I looked at already existing post stamps, I looked at various ones, Lithuanian stamps, British stamps, interesting stamps and environmental friendly ones. I was quite surprised to find  how detailed they can be. For such a small format they have a lot of imagery and colours. I think it might be because they used to be used quite a lot, even now people still tend to like letters that come with stamps. I am thinking g to do a series of stamps. I'm still going to look into the idea and the problem I intend to solve. 

Problem:  consumers consume three times more than the earth can consume. 

How can we help: innovative ways to optimise energy and reduce waist

REDUCE ---> REUSE ---> RECYCLE

Explore: energy conservation, low impact transport, eco friendly products, zero-carbon housing, reducing water under consumption, educating younger generation for a brighter future. 

Off to the library to save the world! :>



EASY ENERGY-SAVING HABITS (Free!)

Don't forget the basics. This simple stuff will save energy -- and money -- right now.

  1. Unplug

    • Unplug seldom-used appliances, like an extra refrigerator in the basement or garage that contains just a few items. You may save around $10 every month on your utility bill.
    • Unplug your chargers when you're not charging. Every house is full of little plastic power supplies to charge cell phones, PDA's, digital cameras, cordless tools and other personal gadgets. Keep them unplugged until you need them.
    • Use power strips to switch off televisions, home theater equipment, and stereos when you're not using them. Even when you think these products are off, together, their "standby" consumption can be equivalent to that of a 75 or 100 watt light bulb running continuously.
  2. Set Computers to Sleep and Hibernate

    • Enable the "sleep mode" feature on your computer, allowing it to use less power during periods of inactivity. In Windows, the power management settings are found on your control panel. Mac users, look for energy saving settings under system preferences in the apple menu.
    • Configure your computer to "hibernate" automatically after 30 minutes or so of inactivity. The "hibernate mode" turns the computer off in a way that doesn't require you to reload everything when you switch it back on. Allowing your computer to hibernate saves energy and is more time-efficient than shutting down and restarting your computer from scratch. When you're done for the day, shut down.
  3. Take Control of Temperature

    • Set your thermostat in winter to 68 degrees or less during the daytime, and 55 degrees before going to sleep (or when you're away for the day). During the summer, set thermostats to 78 degrees or more.
    • Use sunlight wisely. During the heating season, leave shades and blinds open on sunny days, but close them at night to reduce the amount of heat lost through windows. Close shades and blinds during the summer or when the air conditioner is in use or will be in use later in the day.
    • Set the thermostat on your water heater between 120 and 130 degrees. Lower temperatures can save more energy, but you might run out of hot water or end up using extra electricity to boost the hot water temperature in your dishwasher.
  4. Use Appliances Efficiently

    • Set your refrigerator temperature at 38 to 42 degrees Fahrenheit; your freezer should be set between 0 and 5 degrees Fahrenheit. Use the power-save switch if your fridge has one, and make sure the door seals tightly. You can check this by making sure that a dollar bill closed in between the door gaskets is difficult to pull out. If it slides easily between the gaskets, replace them.
    • Don't preheat or "peek" inside the oven more than necessary. Check the seal on the oven door, and use a microwave oven for cooking or reheating small items.
    • Wash only full loads in your dishwasher, using short cycles for all but the dirtiest dishes. This saves water and the energy used to pump and heat it. Air-drying, if you have the time, can also reduce energy use.
    • In your clothes washer, set the appropriate water level for the size of the load; wash in cold water when practical, and always rinse in cold.
    • Clean the lint filter in the dryer after each use. Dry heavy and light fabrics separately and don't add wet items to a load that's already partly dry. If available, use the moisture sensor setting. (A clothesline is the most energy-efficient clothes dryer of all!)
  5. Turn Out the Lights
    • Don't forget to flick the switch when you leave a room.
    • Remember this at the office, too. Turn out or dim the lights in unused conference rooms, and when you step out for lunch. Work by daylight when possible. A typical commercial building uses more energy for lighting than anything else.





Many items found around the home can be used for different purposes. So before you throw those items away, think about how they can be reused. Below are some suggestions of how to reuse those everyday bits and pieces.

Reusable Items

Plastic Bag
Carrier bags and twist ties. Carrier bags can be reused in the shops or as bin bags around the house. Paper bags make useful wrapping paper and twist ties can be used to secure loose items together, such as computer wires.
Mail
Envelopes By sticking labels over the address you can reuse envelopes. Alternatively, old envelopes can be used as scrap paper to make notes on.
Jar
Jars and pots. By cleaning glass jars and small pots, you can use them as small containers to store odds and ends.
Newspaper
Newspaper, cardboard and bubble wrap Make useful packing material when moving house or to store items.
Old Clothes
Old clothes – can be made into other textile items such as cushion covers or teapot cosies.
Packaging
Packaging Such as foil and egg cartons can be donated to schools and nurseries, where they can be use in art and craft projects.
Scrap Paper
Scrap paper Can be used to make notes and sketches. Don’t forget to recycle it when you no longer need it.
Tyres
Tyres Old tyres can be given to your local petrol station where they will be recycled. Or you could make a tyre-swing by tying a strong rope around a tyre and attaching it to a tree.
Used Wood
Used wood Can be used in woodcrafts for making objects such as a spice rack or a bird table. Alternatively it could be used as firewood.

Useful Tips

Electric Kettle
Old Electrical Equipment Donate old electrical equipment to schools or community centers so that others can reuse them.
Old Clothes
Donate Old Clothes and Books Other people can reuse your unwanted clothes and books when you donate them to charity shops.
Car Boot Sale
Car-boot Sale Have a car-boot sale and get rid of some unwanted items. Other people may find a use for them, plus it gives you the opportunity to earn some extra cash.
Rechargable Batteries
Rechargeable Batteries Rechargeable batteries can be reused many times before they need throwing away, opposed to regular batteries that create unnecessary waste.
Compost Bin
Build a Compost Bin You can reuse many waste items, such as eggshells and old tea bags, using a compost bin. This waste then degrades and turns into compost that can be used to help your garden grow.

Used Wood
Grass Cycling After mowing your lawn, instead of throwing the grass cuttings away, leave them in your garden. The nutrients from the cuttings go back into the soil and act as a fertiliser.



What To Buy and How To Use It

Crush Shopping
Waste reduction starts at the supermarket. By making slight alterations to your shopping list you can significantly reduce the amount of waste created in and around the home.
Goods
Buy only what you need
Reduce unnecessary waste by avoiding those pointless purchases. Items that rarely get used can be borrowed or shared with others.
Plastic Bottles
Buy products that can be reused
Buy bottles instead of cans and rechargeable batteries. Items such as this create very little waste, as they don’t have to be thrown away after they have been used just once.
Plastic Bottle
Buy all-purpose household cleaner
Instead of buying many different ones for each cleaning role.
Packaging
Buy products with little packaging
So that less packaging ends up in your rubbish bin. For those items you use regularly, buy them in bulk instead of in smaller amounts. This will save you money as well as reduce waste.
Teddy
Sell or give away unwanted items Reduce waste by donating unwanted items to family, friends or neighbours. You could even sell your possessions in a car-boot sale and earn some extra cash.
Unwanted Mail
Reduce paper waste by cancelling unwanted mail You can unsubscribe to many national mailing lists by contacting the Direct Marketing Association:

Reducing Hazardous Waste

hazardous-waste
Many hazardous products cannot be recycled as they contain harmful chemicals. However, there are ways of reducing waste by dealing with hazardous products in the correct manor.
Motoring Fluid
Buy non-toxic products whenever possible
Many toxic products such as motor oil and pesticides cannot be reused.
Break Fluid
Recycle motor products
Such as break fluid, oils and tyres by taking them to your local petrol station. By recycling these products instead of throwing them away, you are reducing hazardous waste.
Polish
Use all of the toxic product, such as furniture polish, so there is no hazardous material left in the container when it is discarded.
Lemon
Find safer alternatives to hazardous household products.
You can even make your own household cleaners using products such as baking soda and vinegar. Olive oil with lemon juice is a good alternative to furniture polish and using scented candles are a good alternative to air fresheners.

Think Before You Throw

Crush Throwing
Many of the items that you would normally consider as rubbish could be used for other purposes. So instead of throwing items away, reduce waste by using them for other roles.
Mail
Paper and Envelopes
Can be used as scrap paper for making notes.
Cardboard Box
Cardboard, Newspaper and Bubble Wrap
Can be used as packing materials. Packaging products, such as foil and egg cartons, can be used for art projects in schools and nurseries.
Jar
Jars and Pots
Can be used as small containers to store odds and ends.
Plastic Bag
Plastic and Paper Bags
Can be reused in the shops, used as bin bags around the house or as wrapping paper.
Used Wood
Used wood
Can be used in woodcrafts for making small garden objects such as bird tables. Alternatively it could be used as firewood.




Household Recycling

Recycling in and around the home can be easy when you know how. By thinking carefully about what products you buy at the supermarket and how to recycle them is the first step towards efficient recycling.

Find ways of recycling different materials
Many materials can be recycled, such as paper, plastic, metal and glass. Other items such as furniture, electronic equipment, building material and vehicles can also be recycled but many people don’t often think to do so.
Jar
Buy products that can be recycled.
When shopping at the supermarket, buy products that can be recycled easily such as glass jars and tin cans.
Packaging
Buy products that have been made from recycled material.
You can tell if a product is eco-friendly by looking at the label on the packaging.
Hazardous Material
Avoiding buying hazardous material.
It is difficult to recycle products that contain hazardous waste. Try to find safer alternatives to household cleaners and buy non-toxic products whenever possible.
Recycle Bin
Recycle bins.
Make sure you have a recycle bin in your home. Keep it in an obvious place so you won’t forget to use it. Your local council should be able to provide you with a recycle bin that can be used for materials such as glass, paper, aluminium and plastic.

Recycling In The Garden

Array
By recycling garden products and planting trees, you can help improve the environment in your back garden.
Compost
Composting
Composting is a process where waste degrades into compost, which can then be used in your garden to help it grow. It is an excellent way to recycle garden and kitchen waste such as plant trimmings and leftover food.
Grass
Grass cycling
Grass cycling is an excellent way of recycling grass cuttings after mowing the lawn. Simply leave the cuttings on the ground instead of throwing them away, they will turn into nutrients and act as a fertiliser in the soil.
Tree
Planting trees
Planting trees in your garden helps to improve the environment by reducing global warming and providing a home for many animals.

Recycling In The Community

Recycling Plant
Local recycling facilities
Facilities are provided for community use. Find out where your local recycling facilities are and how to use them.
School
Schools and businesses
Can play an important role in recycling. Follow the recycling schemes provided by your school or workplace and think about ways to improve them.
House
Community projects
Become involved in local community projects regarding recycling by donating money or providing and implementing new ideas.
Cash For Cans
Cash for cans
This project gives money to people who recycle their aluminium cans. There are more than 500 cash for cans sites around the UK, so get involved and earn a bit of extra cash in the process.













found some recycling slogans might use them for the stamp:




I think I finally decided to go with the creative side of reusing old stuff. Simple things can make a difference. I want to experiment with light bulbs. I think, everyone has them and it would be nice to use them in many different ways. 

BE CREATIVE AND REUSE.










The incandescent light bulbincandescent lamp or incandescent light globe produces light by heating a filament wire to a high temperature until it glows. The hot filament is protected from oxidation in the air with a glass enclosure that is filled with inert gas or evacuated. In a halogen lamp, filament evaporation is prevented by a chemical process that redeposits metal vapor onto the filament, extending its life. The light bulb is supplied with electrical current by feed-through terminals or wires embedded in the glass. Most bulbs are used in a socket which provides mechanical support and electrical connections.


nefficient light bulbs are being phased out over the next few years - helping everyone spend less on electricity.
Inefficient light bulbs are disappearing from UK shops - they're all being replaced by energy-saving light bulbs. Energy-saving light bulbs are compact, bright and available in a wide range of shapes - so the only difference you'll notice is a drop in your electricity bills.


http://www.cultcase.com/2008/05/art-of-can-reusing-tin-cans-as-art.html  <--- cool way to reuse cans in a creative way