So I started my research for the presentation and I am thinking to look into slogans because my essay was about advertising and persuasion - slogans do the both sides of this. If they good they are known even without the product being showed visualy. If You think 'Just do it" - You know it's nike. It's amazing how slogans have the power to sell the product and spread throughout the world. So I want to look into slogans, I'm still not sure what the final piece might be. Maybe after doing some research I can come up with a way to do a publication or maybe posters, we'll see.

So the first Thing i looked up was my essay and from there I looked at coca-cola, it seems that they really know why and how to use advertising that's why their one of the leading brands in the world.

A slogan is a memorable motto or phrase used in a political, commercial, religious, and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was anAnglicisation of the Scottish Gaelic sluagh-ghairm tanmay (sluagh "army", "host" + gairm "cry").^[1] Slogans vary from the written and the visual to the chanted and the vulgar. Their simple rhetorical nature usually leaves little room for detail, and as such, they serve perhaps more as a social expression of unified purpose, rather than a projection for an intended audience.

Marketing slogans are often called taglines in the United States or straplines in the U.K. Europeans use the terms baselines, signatures, claims or pay-offs.

http://en.wikipedia.org/wiki/Slogan

http://www.1stwebdesigner.com/inspiration/coca-cola-advertising-history/ <--- the history of coke advertising.

1930′s to 1960′s

Coca-Cola is often credited for creating the image of the modern Santa Claus as an old, jolly and fat man in a red and white suit. Coca-Cola did invent the red-and-white jolly Santa during the 1930′s, the illustration done by Haddon Sundblom. Before Santa, pretty young women were used to endorse Coca-Cola.

The image of Coca-Cola Santa Claus appeared through their advertisements for three decades. Because of Coca-Cola advertising, the Santa Claus we all know and love today came into being. Before Coca-Cola’s Santa, the image of Santa is somewhat varied, he can be big, small, fat, elf-like, lovable, old, young, etc. He has worn all kinds of suits, even donning a priest’s robe or even huntsman animal skin.

End of 1960′s

Until the 1970′s most people enjoyed cola in ice cream parlors or the local soda fountain. The soda fountain counter was a place for socializing with other people. However, at this point in time the fountain was already declining in popularity as bottled drinks and commercialized fast food quickly rose to popularity. As you can see previously, until the 1960′s Coca-Cola advertising shows people holding their drink in a glass rather than the iconic bottle.

In 1969, They released their new advertising slogan ‘It’s the real thing.’ The campaign now centers on the Coca-Cola bottle itself.

http://www.thecoca-colacompany.com/ <---- even the website is so clever. When You go on the heading with the mouse from being black and white it becomes colourful.

http://podcast.cbc.ca/mp3/podcasts/aop_20110604_69931.mp3 <--- a really good radio show about persuasion, advertising and slogans.

Slogans - Age of Persuasion

Huffduffed by sabbatical on September 20th, 2011

This week, the Age of Persuasion features an encore broadcast of "Slogans." The word comes from the Gaelic, "Slaugh Gairn" which means, "cry of the host." We’ll look at the greatest cries of all time, from "Finger Lickin’ Good" to "Just Do It" to the phrase "Always a Bridesmaid, Never a Bride" - which most people don’t know started as a slogan for Listerine. We’ll examine why a small collection of words can worth millions, and how those words stay stuck in our minds for decades.

Terry O'Reilly (born July 7, 1959 in Sudbury, Ontario) is a Canadian broadcast producer and personality, best known as host of the CBC Radio One series O'Reilly on Advertising, The Age of Persuasion, and most recently Under the Influence. Both programs examined the cultural and sociological impact of advertising on modern life. He currently has a new show produced by Pirate Toronto and Pirate New York called Under the Influence. It runs weekly on CBC Radio 1.

Previously an advertising copywriter, O'Reilly launched his own radio and television advertising production company, Pirate Radio and Television, in 1990. Both of his CBC Radio series were independently produced for the network through Pirate. With his Age of Persuasion co-producer Mike Tennant, he published the book The Age of Persuasion: How Marketing Ate Our Culture in 2009.

http://en.wikipedia.org/wiki/Terry_O'Reilly_(broadcaster)

http://www.cbc.ca/undertheinfluence/ <--- a whole website about advertising, slogans and explaining how they are made and how they work.

Good ideas form the radio show:

Typographical mind set- it's thinking was based on the written word. - media guru Neil Postman.

It followed that the advertisers had to conveyed their brand promises with brief short phrases that stuck in consumers minds. Some of those phrases had even become a part of our culture.

The advertising back was built on slogans.

Slogans are not just catchy lines or rhyming jingles they are very carefully worded and created to achieve specific goals.

Slogans that categorise, that explain, that give instructions, singing slogans and simple slogans, unsuitable/inappropriate slogans.

Some good brands don't need slogans.

Slogan fixes the people on the brand and it's promise.

Slogan needs time and space to grow.

(in the show) talked about:

"An apple a day keeps a doctor away"- FARMERS/Apple sellers

"When it rains it pours"

"Always a brides-mate never a bride"

"What a brand can do for You" - UPS

"Coke it it" - coke

"Yes We Can" - Obama

"Nothing sucks like electrolux" - electolux

http://thesurrealist.co.uk/slogan.cgi?word=anything <---- I think this might be the best thing I ever researched YET :> You can slogonize anything You can think of. Even Your name, but than it get's ridiculous:>

http://www.sloganizer.net/en/ <--- and another sloganizer, actually a nicer one as well.

http://en.wikiquote.org/wiki/Advertising_slogans <-- good slogan source.