OUGD504
Print Production - Design For Print
THE BRIEF:
Key Words: sppopriate, clier, control of the content and design,
Methods + processes + format
^
Innovative + Practical solutions
SELECT + SUMMARISE (primary&secondary) MATERIAL/DESIGN = REFLECT
YOUR CREATIVE AND TECHNICAL APPRECIATION OF GRAPHIC DESIGN FROM A
PERSPECTIVE OF A GRAPHIC DESIGNER
DEMONSTARTE: print process, conventions, creative options
ORGANISE AND PRESENT A BODY OF INFORMATION
{TASK} UPLOAD A MULTI-PAGE PDF TO YOUR DESIGN PRACTICE BLOG.
RESEARCH: PRODUCTION METHODS
COLOUR CONSIDERATIONS
COLOUR SYSTEMS
COMMERCIAL COSTINGS
(colour conventions, inks, stock and format)
PHASE TWO ( I need to start somewhere)
Print Production.
REF:
Ambrose/ Harris 'Print & Finish', published by AVA Publishing SA,
Switzerland, 2006
Start: 6.45PM (UK TIME ZONE) - 7.35PM
What is Print Production? (Definition)
1#
Printing is a process for reproducing text and image, typically
with ink on paper using a printing press. It is often carried out
as a large-scale industrial process, and is an essential part of
publishing and transaction printing.
en.wikipedia.org/wiki/Print_production
2#
process of producing printed material such as brochures,
posters and leaflets.
www.prospects.ac.uk/industries_advertising_jargon_buster.htm
Info From 'Prints & Finishes'
'Print is the process of putting ink on to a substrate, but the method
a designer chooses to use to do this depend on practical factors such as cost, volume and time,
in addition to more aesthetic factors such as the qulity of the visual result required.
WEB definitions for:
Substrates
#
A substance or layer that underlies something, or on which some process occurs, in particular
Production
#
The action of making or manufacturing from components or raw materials, or the process of being so manufactured
Printing
PHASE THREE (getting there, an introduction, plan of what I need to look into)
'Things to remember and consider before sending to print'
I'm a second year graphic design student in Leeds College of Art and this is my take on the brief 'Print Manual'. Don't take
me for granted just because I'm a student (but don't take me too seriously), actually for all you graphic design student out
there this might be an easier way to process all the information around the print production topic. Who else can explain
all the important things to remember and consider before sending to print than a person that actually is learning all this
while doing this 'manual'?! (probably you canthink of thousands of other more suitable people, like your grandma but...it's
worth a shot) So lets try and get our heads around this TOGETHER! We'll go trough color, format (substrate), stock, production, printing
progresses, finishes (folding and binding) and specials (varnishes, perforation). So prepare to learn all you need about
print production with your faithful and devoted Greta Madline. Don't worry it seems confusing at this point (and believe me
I know, because it seems confusing to me at this point) but we'll get trough this TOGETHER!
I think it's also important to mention that I decided to time myself and give this project no longer than 100 hours.
For those who got a bit critical about this, I just want to say that I'm not trying to deepen your understanding about print production
I'm just trying to introduce you (and myself) to the important and basic things of print production. If you're trying to deepen
you're understanding than I suggest you contact David Gaskell (my amazing roommate that makes my every single day more
interesting (and more exiting) also my genius course mate (that one day IS going to become the most innovative and astonishing
graphic designers of the 21st century)
(non edited version)
PHASE FOUR (looking into color/fail)
Color.
4.19PM -
Before sending your precious graphic piece to print you should always remeber to check if it's in CMYK
color mode.
C-Cyan
M-Magenta
Y-Yellow
K-Black
"CMYK is a color model in which all colors are described as a mixture of these four process colors.
CMYK is the standard color model used in offset printing for full-color documents. Because such
printing uses inks of these four basic colors, it is often called four-color printing."
-Webpedia
("In contrast, display devices generally use a different color model called RGB, which stands
for Red-Green-Blue. One of the most difficult aspects of desktop publishing in color is color
matching -- properly converting the RGB colors into CMYK colors so that what gets printed looks
the same as what appears on the monitor."
-Webpedia
WHAT YOU NEED TO KNOW ABOUT COLOUR?
The basic terminology would be preferable. So lets start with that.
DEFINITIONS
CMYK: Stands for "Cyan Magenta Yellow Black." These are the four basic colors used for printing color
images. Unlike RGB (red, green, blue), which is used for creating images on your computer screen,
CMYK colors are "subtractive." This means the colors get darker as you blend them together. Since
RGB colors are used for light, not pigments, the colors grow brighter as you blend them or increase
their intensity.
SPOT COLOUR: Print technicians and Graphic Designers around the world use the term spot colour to
mean any colour generated by a non-standard offset ink; such as metallic, fluorescent, spot varnish,
or custom hand-mixed inks. (as opposed to obtaining a colour by via mix of cmyk)
GREYSCALE: One colour black and all the shades of grey through to white (black and white photography
is grey scale)
MONOCHROME (mono): Monochromatic colours are all the colours of a single hue derived from one colour
and extended using the shades,tones and tints of that colour.
PALETTE
HALFTONE: This is a mechanical process (as opposed to chemical) for converting tonal values into a
series of dots thatalthough solid dots, when printed give the impression of continuous tone.
PHASE FIVE (New plan what I need to research into, finding topics and categorizing everything)
PLAN.
Color
-RGB and CMYK
+gamut (RGB, HEXACHROME and CMYK)
-Additive and Subtractive
-Colour wheel (use pic from studio workshop or make my own small circle)
+monochrome, complementary, split complements, triads, analogous, mutual complements, near complements,
double complements
-Special-process colours
+florescent, metalic printing inks
-Colour meanings in UK and Europe (leave it to this for now)
-Colour fall (planing the incorporation of colour in a printed publication)
-Overprint
-Tints
-Colour coding
SPECIALS
-Imposition (how the pages will appear)
(YES, I'm doing it on my computer which is NOT a mac, does that make me a bad designer? We'll see)
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