Some additional websites:
http://www.agencypost.com/agency-collective-is-the-golden-age-of-advertising-behind-us/
I found this article that I have not seen before and I thought it hafd quite good ideas, then again it was all from an advertising agencies point of view, I don't think it subjective enough. Then again that point of view is usefull as well and interesting at the same time.
http://www.jstor.org/discover/10.2307/3112645?uid=3738480&uid=2&uid=4&sid=21102545037753.
It's a usefull paragraph about advertising and persuasion and human behaviour and how that was affected by motivational research.
http://ddb60s.com/home.html
A very good source for 60's advertisement examples.
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