I decided to choose the 2009 brief 'Type Factory'. When I chose it my main reasoning behind it was that it's quite an open brief and they are asking to create special design, which I have never tried before, so I was eager to try. After analyzing the brief in Lorraine's session. I realized that some restrictions need to be made, otherwise it just becomes hell of a mess. So narrowed down the audience to type enthusiasts and school children. Thought if the tourist will come there they would be one or the other.
I also tried to concentrate on the special design, rather than trying to do ALL of the identity (shops, cafe's).
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