CONTEXT OF PRACTICE. LECTURE 13 NOTES.

Social media communication_lecture_2012

‘…media that work not through persuasion or impressions but through engagement and involvement. If we stick with the old [Mass Media] model, we squander all the possibilities of the new media ecosystem ‘

(Sutherland, 2009)

Rory Sutherland, former president of the IPA and Vice Chairman Ogilvy UK 

http://www.rememberreach.com/

Transmission is the act of passing something on in another place.

Trevor Beattie (born 1959), partner of Beattie McGuinness Bungay, formerly chairman of TBWA London, is an advertising executive responsible for a number of high profile and often controversial advertising campaigns — most notably the "fcuk" campaign forFrench Connection and the Wonderbra ads after 'Hello Boys' which Nigel Rose created to media acclaim. He has managed campaigns for the Labour Party, being a friend of Peter Mandelson and a supporter of New Labour. Beattie masterminded the ad campaigns for the Labour party in the 2001 and 2005 General Elections.

Born in Birmingham, Beattie was one of eight children born to working-class parents - his father was a car mechanic. The family lived in the Balsall Heath suburb of the city. Beattie was the first member of his family to enter into higher education, studying graphic design and photography at Wolverhampton Polytechnic.

In 2002 he was listed by Marketing magazine as the 9th Most Influential Person in Media and in 2003 was voted IPA Best of the Best Awards Creative Director of the Year.

In 2010 Trevor tried to win back the account from the Labour Party by spending over £12,000 of his own money fighting the Conservative Party in Wolverhampton but failed to unseat any of the eight politicians he was attacking.

February 8th 2011, Trevor was granted an Honorary Doctorate at the Birmingham City University. Within his acceptance speech Trevor announced he would offer a scholarship to forthcoming students in honor of his lecturer / teacher John Lowe.

Beattie has also moved into the movie industry, producing the Bafta winning movie Moon, directed by Duncan Jones in 2008. He is also devising the marketing campaign for Richard Branson's Virgin Galactic Space Tourism Programme and will become the first ever fare paying space traveller in 2013.

In November 2011 The Jack and Ada Beattie Foundation was launched. The Jack and Ada Beattie Foundation supports victims of social injustice by providing grants to both organisations and individuals under the themes of 'Dignity', 'Freedom' and 'Sanctuary'. The Foundation was set up in honour of Trevor Beattie's parents.

Propagation can refer to:

• Reproduction, and other forms of multiplication or increase
  • Plant propagation, the production of more plants by seeds, cuttings, grafting or other methods
  • Propagation of schema, in artificial reproduction
• Wave propagation, The motion of a wave throughout a medium or the transfer of its energy
• Radio propagation, the application of wave propagation to radio communications
• Software propagation, the distribution of free software in a manner explicitly permitted under the applicable license
• Propaganda

Social system is a central term in sociological systems theory. The term draws a line to ecosystem, biological organisms, psychical systems and technical systems. They all form the environment of social systems. Minimum requirements for a social system is interaction of at least two personal systems or two persons acting in their roles. The first who formulated a systematic theory of social systems was Talcott Parsons where it was a part of his AGIL paradigm yet the social system is only a segment (or a "subsystem") of what Parsons calls action theory; however, Vilfredo Pareto had used the term, "social system," earlier but only as a sketch and not as an overall analytical scheme in the sense of Parsons.

http://ryanmcginley.com/